When it matters,
GoCompare.
Once voted Britain’s most hated brand character, we were expected to ditch Gio Compario. Instead, we gave him TWO (2) roles, making him a guinea pig with which to recreate our customers’ real crashes.
The result? 2019’s most complained about advert.
“Tree”
“Deer”
Credits
DIRECTOR > Jeff Low
CCO > David Kolbusz
CD’s > Ed Redgrave / Dave Wigglesworth
CREATIVES > Ash Hamilton / Sara Sutherland
EDITOR > Anne Perri @ Work
SOUND > Sam Ashwell @ 750mph
OOH / Social
Awesome new look and feel for the brand that I take zero credit for.
Head of Art > Yassa Khan
Designer > Oli East
