When it matters,
GoCompare.

 

Once voted Britain’s most hated brand character, we were expected to ditch Gio Compario. Instead, we gave him TWO (2) roles, making him a guinea pig with which to recreate our customers’ real crashes.

The result? 2019’s most complained about advert.

“Tree”

“Deer”

Credits

 

DIRECTOR > Jeff Low
CCO > David Kolbusz
CD’s > Ed Redgrave / Dave Wigglesworth
CREATIVES > Ash Hamilton / Sara Sutherland
EDITOR > Anne Perri @ Work
SOUND > Sam Ashwell @ 750mph

 

OOH / Social

 

Awesome new look and feel for the brand that I take zero credit for.

Head of Art > Yassa Khan
Designer > Oli East

 
 
 
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