Paddy Power
Where Were You in ‘22?
We are the middle children of history. Born too late to explore the earth. Too early to explore the stars. But just in time to witness a World Cup at Christmas. 2022: a monumental year in which two titans of the calendar collided.
The campaign included a rousing launch film, commemorative crockery, a xmas sweater, a game of charades World Cup edition, themed wrapping paper, a special build OOH of Zidane’s headbutt and a Crouchy conducted Christmas album of terrace chants.
Where were you in ’22?
Credits
DIRECTOR > Rich Hall
CCO > Shelley Smoler
CD’s > Ed Redgrave / Martin Beswick
CREATIVES > Sara Sutherland / Ash Hamilton
EDITOR > Ben Corfield @ Stitch
SOUND > Adam Smyth @ String & Tins
ILLUSTRATION > Vince Pastiche
‘Crouchy Conducts
The Classics’
nb. the below was made by Taylor Herring, Peter Crouch and acclaimed opera star Paul Potts team up to collide terrace football chants with xmas carols. The album is live on Spotify, iTunes/Apple Music and Amazon Music. With 100% of profits donated to Stonewall in support of their campaign to tackle LGBTQ+ oppression in Qatar and across the world.
Crouchy Conducts The Classics
